Welcome to Karloova world!

Karloova makes handmade textile baby toys and room decorations. Our slogan is creativity for life. We are strong believers that the first few years in babies development are very important and that's where you start to build the child's creativity.  

We are Kaili and Katri, the co-founders of Karloova. We are neighbours and live in the charming Karlova district of Tartu, Estonia that gave the company it’s name. There is a lot of creativity in Karloova. The letter V turned into a heart in our logo and it could not be more appropriate as we put our heart and soul into Karloova. 

We have been living next to each other in our wooden houses for the last 7 years. Katri is mother of two active small boys and Kaili is the mother of two adult girls. Our backgrounds are completely different. Katri has been working in the marketing sector for the last 9 years, creating new products and developing brands for food industries. Kaili on the other hand has studied pedagogics and psychology of preschool children, and has worked in the creative field for 22 years. 

Karloova was born out of love for our children and because we had a feeling that there isn’t enough toys for baby’s first year, that would help to develop baby’s motor skills. Karloova creates textile baby toys that offer confidence for parents as the toys are age-appropriate and help your baby to develop. We have tested the toys and consulted with experienced Estonian children’s physiotherapist Maarja Säde for over a year in order to launch a set of toys which would work well together and separately.  

Karloova baby toys that will give your child joy while developing their creativity and motor skills. Babies learn through play, so we turn playing into something explorative and developing!  

Baby toys by Karloova are in neutral calm tones to create a calm and soothing environment for babies and the parents. This is the Nordic style we love. Our toys serve their purpose with the baby simply concentrating on the activity. Products by Karloova blend well with different room decor styles - from minimalist to luxurious. We also think about the future of our products, so that when the child grows, our products could become a part of other games and last longer because of that.

Sincerely Yours,
Katri ja Kaili